Overview
One of the quickest expanding fields in terms of businesses today is SAP CRM, which looks at the management of Customer Relations by the use of the SAP platform.
The course works on SAP and seems to provide a basic idea of Customer Relationship Management to those pursuing it. It gives students an insight into how the application works and provides a platform on the basis of which a more practical oriented training may be undertaken. For those undergoing or looking to continue marketing or customer management as a potential career.
SAP CRM Module:
SAP Customer Relationship Management (SAP CRM) is the key piece of SAP Business Suite and it is used not solely to address an affiliation's transient objectives additionally helps in reducing cost and growing fundamental authority limit by portraying future strategy. It moreover supports in fulfilling isolated abilities to battle satisfactorily to meet long term destinations.
SAP CRM includes the following sub modules that support key functions of the Customer Relationship Management:
1. SAP CRM Sales
2. SAM CRM Marketing
3. SAP CRM Analytics
4. SAP CRM Service
5. SAP CRM Web Channel (E Marketing, CRM Mobile, etc.)
6. SAP CRM Interaction Center IC
7. SAP Hybris
SAP CRM Architecture
SAP CRM comprises of different parts that enable you to incorporate the CRM module with other SAP and non-SAP modules, the web, cell phones like smart phones, tablets, and the enterprise portal.
In the middle, it has SAP CRM server which has sub segments like:
• CRM Enterprise Functions
• CRM Middleware
At that point, there are connectors to speak with hand held gadgets and the web. The SAP ECC/R3 framework is utilized for the backend, SAP BI module is utilized for analytical reporting and SAP SCM is utilized to improve the capacities of SAP CRM modules.
You can likewise observe the SAP CRM architecture and all its recorded key parts in the following image:
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SAP CRM Architecture |
• SAP ERM Server (CRM Enterprise, CRM Middleware, Adapter)
• SAP ECC as backend framework
• SAP BI for Analytical Reporting
• SAP SCM
• Mobile and hand held gadgets
• Internet
• Enterprise Portal
Scope and Opportunity of a Career in SAP CRM
As this course is advanced in nature, it requires prior knowledge of certain basic SAP modules, ERP systems, and SAP navigation. Team members and those belonging to the sales and marketing team are the right candidates for this program. Basic knowledge of SAP and SAP SD Course in Hyderabad is not mandatory but does go a long way in enhancing the value of this course. Promising to widen the scope of career options for those possessing a PGDM, MBA or B.Com degree; SAP CRM complements their knowledge of SAP ERP and navigation tools.
Though the contents are easy to follow, it is advisable for candidates to come armed with a degree from any recognized university (e.g. BA, B.Com, MBA, BE and M.Tech) and have a SAP SD module certification or basic SAP certification to increase their job prospects in the field.
SAP CRM contact channels include web channel (e-commerce); field applications (for instance, mobile sales) and channel and contact center management. It provides valuable web and mobile interfaces for helping business representatives offer real time knowledge to all customers. combined with data sources such as BI, ERP and SCM systems, it succeeds in providing combined views to customers and their customers alike. Certification in SAP's CRM solutions helps in taking quick decisions, reducing costs and providing the business with the long-term competitive edge.
Advantages of CRM over SAP 4.6C
Using CRM, a business can:
• Analyze marketing and sales processes
• Provide better consumer service
• Make call centers more efficient
• Improve client revenues
• Find new clients
• Cross Sell/Up Sell products more effectively
• Help sales staff close deals faster
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The SAP CRM Course is suitable for Fresher’s wanting to get highly paid jobs. SAP CRM Online Training is available in several approaches. Contact us for more details regarding SAP Online Training in Mumbai.
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